Foot Care as a Wellness Service

More salons and spas are incorporating “wellness” into their culture. ANTs can easily slip into this role.        

BE AWARE

Nail services have evolved over the years–the original “nail salons” were focused mostly on artificial nail enhancements, but today’s nail departments now encompass a wide variety of nail services. Not only are artificial nails a part of the service menu, but there are now slots for natural nails, pedicures, “spa” treatments such as hand facials and reconstructed toe nails. As an ANT, you can add soakless, safe “routine foot care” and become a resource for the elderly and those with special health needs.

As a part of wellness, you can be the first party in the team to observe and recommend additional treatments if needed: medical providers, orthotic specialists, physical therapists and so on. You have the luxury of spending more time with your clients than many other professionals, and you can get to know them and they become comfortable with discussing their little aches and pains–when they might not “bother the doctor.” As their confidant and advocate, you can steer them in a direction for relief and wellness.

TAKE ACTION

Take steps to develop this ethos in your work – create special brochures that discuss the wellness aspect of foot care. Did you know that the toes and toe nails are highly indicative of many health conditions in the body? You are in a position to demonstrate your caring by being educated and taking the time to explain why nail trimming must be done correctly on a timely basis, for example.

You can reach out to your target group of potential clients – specifically focus your marketing activities on wellness and foot health. Volunteer to speak at community events, have a table at a health fair or offer lectures in senior facilities.

Don’t forget to ask your current clientele if they know anyone who has a chronic illness…ANTs are specifically trained to help those who need them the most.

FOLLOW UP

When is the last time you looked at your client list, and thought…hmmm…I haven’t seen this person in a while? Why not take a few minutes and run through your contacts to see who’s missing? They might love to hear from you! Surprise them with a pretty post card with a hand written note.

A wellness attitude is rewarded by great response and loyalty, but you must extend some effort and commit to taking actions which enhance this aspect of your business.

 

 

Tina Porter Named as SSC Instructor

Congratulations to Tina Porter of Riverside, CA, who has become one of Nailcare Academy’s new Certified Safe Salon Instructors.

“We are so thrilled to have an educator of Tina’s caliber join our ranks,” shares Janet McCormick, co-founder of Nailcare Academy. “We have been seeking out excellence and Tina embodies the passion and drive necessary for success in our industry.”

Porter has more than 34 years behind the table and six years as an educator for her local beauty schools. In her years as a nail technology instructor, she embraced a philosophy of “safety and sanitation first.” Her background lead naturally to this emphasis as she is also a Certified Medical Assistant and an Emergency Medical Technician. These roles have prepared her for her next career in the salon: she is also a recent graduate of NA’s Footcare Nail Technology.  This advanced training program provides a broader understanding of the health and condition of the feet and nails for those with chronic illnesses.

Porter is taking her new training on the road — she will be performing on-site routine foot care and cosmetic pedicures for diabetics and others who have chronic health conditions. Her training and background are ideal to support safe, healthful foot care for clients who truly need her services. An example would be someone who is home-bound or in an assisted living facility. Her promise of aseptic practices will assure clients they will be well taken care of.

Not only will she be providing this high-level care for clients in her community, she is an educator and trainer who knows how to pass along her knowledge.  As a Certified Safe Salon Instructor, she will be teaching nail technicians how to work with clients for whom “ordinary” pedicures are not possible.

For example, clients with Peripheral Artery Disease or PAD may not receive massage during foot care appointments. Diabetics may be at risk for a foot soak, due to neuropathy, and the danger of waterborne pathogens with their inability to heal normally. The elderly require specific training for their foot care, as the skin is friable and easily damaged, bruising is a real issue with the common use of blood thinning agents, their joints may be susceptible to injury by someone pulling on them, and so forth.

This niche of foot care clients is growing – approximately 1/4th of the US population has been identified as baby-boomers and many have passed retirement age, with more soon to be doing so. In 2000, the CDC estimated that approximately 12.1 million diagnosed cases of diabetes existed in the U.S. In 2014, that number had nearly doubled at 22 million.(1)  More persons needing foot care provided by trained and aware nail technicians is a growing need, and Tina Porter is ready to step up for her community.

For information about receiving safe foot care in your location, contact Tina Porter, FNT, at (951) 282-0740.

For nail technicians wanting “more” for their clients and their careers, email Tina at [email protected]

To follow Tina on social media, watch for the tag #nailtechtrainer.

(1) http://www.cdc.gov/diabetes/statistics/prev/national/figpersons.htm