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Is Your Email Address Working With You or Against You?

Email names are important! They can be a positive for your business and your branding…or they can can work against you. Which is the case for you?

When choosing an email address, consider the following factors:

  • Consider the image your email address offers in your business communications. It will reflect and represent your business. For example, [email protected] is NOT a good business email. Neither is [email protected], or [email protected]. Or, [email protected]. There are millions of VERY bad ones that will cause a raised eyebrow or a “Hmmmm” in your clients or vendor’s minds, even if it is just because it is a non-business name. It may not be offensive or stupid, may even be cute, but it may not be business-like.  It should be.
  • Many put numbers in their email address. This is a choice but be certain to consider that numbers can be difficult to remember. For that reason, I do not recommend using numbers in your email address.
  • Consider branding the name of your business in the email. For example, [email protected] leaves no doubt what business is sending you a communication. You can pay one of the email providers for custom email accounts. Your logo, if you are in business and have one, should be somewhere on your email. Ours is below our company description, below our signature. Put it in there permanently on your email template and then you don’t have to think about it ever again.
  • Using a signature block is a good idea – a description of who you are, company info, and even your logo. Following is a simple one:

Janet McCormick, Co-founder
Nailcare Academy, LLC
Phone 863-272-9134
www.nailcare-academy.com

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On the other hand, having one that is half a page long usually causes rolled eyes!

  • Choice of provider – Some providers are so tightly filtered that many emails do not get through to you. These following are especially bad: msn, aol and yahoo. Some providers make it difficult for you to interact with people you choose to do business with, for example when you take online classes.
  • Length can be a consideration. My personal one is too long, for example, “[email protected]” is too long. Every time I have to type it out or provide it for someone I wish I had chosen something simpler but still “me.”
  • You may need more than one. I have many and must monitor them all. Yes, it is a bother, but I don’t mind because the emails come to me as who I am to that person. That is important, so that I can reply from the correct point of view. Many business owners/managers have one business and one personal one, and that is good business!

Your choice of email address could be considered almost a forever decision.  Consider it from every angle. I have one on an auto-answer from years ago saying that it is ”no longer an active email. To reach Janet, go to …..” and that routinely feeds email inquiries to me… and it’s been 15 years! Choose carefully as it is almost a disaster to change down the road after you have begun your business.

This is the bottom line: Your personal email can be whatever you wish it to be, it’s a personal thing. But not your business email. It can actually be considered a marketing issue if it is a poor one!